Case Study: MP Filtri streamlines trade show lead management and boosts data quality with snapADDY VisitReport

MP Filtri centralizes 800 trade show leads with snapADDY VisitReport

MP Filtri, a leading Italian multinational in hydraulic components, faced challenges with inefficient lead management from international trade shows. Their process relied on manual methods like handwritten forms and business cards, leading to lost leads and poor data quality. This made it difficult to share information globally and assess the effectiveness of their event participation. To address this, they turned to vendor snapADDY and implemented their VisitReport solution.

snapADDY's VisitReport provided a digital solution for capturing leads via mobile phones, even offline. Features like business card scanning and multilingual questionnaires improved data quality and streamlined the process for international teams. As a result, MP Filtri now centrally manages approximately 800 leads annually from 10 trade shows, eliminating scattered paper and local files. The snapADDY implementation saved time for both sales and marketing staff and provided a consistent, universal tool for all events.

MP Filtri