Case Study: Mercateo achieves faster, more efficient lead management with snapADDY

Mercateo - Customer Case Study

Mercateo, a European B2B e-procurement company, faced a challenge with inefficient lead management. Manually typing or copying contact data from various sources into their SugarCRM system was time-consuming and resulted in poor data quality. To solve this, they implemented the snapADDY contact data capture solution.

snapADDY provided tools like a web grabber and a business card scanner to automatically capture and enter contact data directly into the CRM. This solution from snapADDY saved significant time, improved data quality, and streamlined the process. With 75 active users capturing approximately 800 contacts per month, the sales team gained more time for customer engagement, directly increasing efficiency.

Mercateo

Julia Weinhold

CRM Manager