Case Study: KAESER KOMPRESSOREN improves trade fair lead capture with snapADDY VisitReport

Kaeser Kompressoren - Customer Case Study

Kaeser Kompressoren, a world-leading manufacturer of compressed air products, sought a digital solution to capture leads and contacts at the numerous international trade fairs they attend each year. Their goal was to overcome the inefficiencies of previous systems. The company's CIO, Falko Lameter, contacted the vendor snapADDY to implement their VisitReport product for this purpose.

The solution from snapADDY standardized and automated the lead capture process, which was integrated with Kaeser's existing cloud-based CRM. This greatly improved data quality and allowed for more efficient organization and processing of contacts from anywhere in the world. A key measurable result for Kaeser was the ability to avoid the additional costs of needing more staff at trade fairs. The sales staff were convinced by the easy handling of the tool, which was successfully rolled out for a major event.

Kaeser Kompressoren

Saskia Angres

Team Leader of Lead Management and Customer Data