Case Study: Julius Blum GmbH digitalizes trade shows and field sales with snapADDY

Julius Blum GmbH boosts visit reports 60% with snapADDY

Julius Blum GmbH, a global manufacturer of furniture fittings, faced significant challenges in managing the high volume of data generated by its 400-person trade show booth and 600 worldwide field sales reps. Their manual, paper-based process for capturing visit reports was slow, inefficient, and caused critical follow-up delays. To address this, Blum turned to the vendor snapADDY and its VisitReport product to digitalize its lead capture.

snapADDY implemented its VisitReport solution for digitalizing visit reports at trade shows and in field sales, followed by its DataAgents product for automated CRM data maintenance. The results for Blum were substantial, including 3,300 digital visit reports at a single trade show, a 60% increase in field visit reports in England, and a 50% increase in CRM tasks created. The success of snapADDY led to a planned worldwide rollout to all 600 field reps and the implementation of further automations.

Julius Blum GmbH