Case Study: Alcatel-Lucent Enterprise achieves higher CRM data quality with snapADDY DataQuality

Increased CRM data quality takes the company to the next sales level

Alcatel-Lucent Enterprise, a leading global provider of business communications, faced a significant challenge maintaining data quality within its Salesforce CRM. With over half a million company records, their sales team spent enormous time manually capturing and updating contact information, which took away from valuable customer engagement. To solve this, they implemented the snapADDY DataQuality tool.

The solution from snapADDY automated the capture, validation, and enrichment of company and contact data directly within the CRM. This integration significantly simplified data research and correction, leading to a vastly improved and more accurate database. The primary result was a major time savings for the sales team, allowing them to focus on customers, while also enabling more effective marketing campaigns. snapADDY's support and the tool's usability were also key factors in the successful implementation.

Alcatel-Lucent Enterprise

Jörg Fischer

Sales Transformation