Case Study: HAHN+KOLB improves CRM data quality and sales efficiency with snapADDY DataAgents

How the Tool Wholesaler Increases ROI from SAP Sales Cloud with snapAddy Solutions

The customer, HAHN+KOLB, an internationally active tool wholesaler, faced significant challenges with incomplete and inaccurate data in its SAP Sales Cloud CRM. Manual processes were time-consuming, and missing details like job titles and email addresses hindered strategic sales management. To address this, they partnered with vendor snapADDY and implemented their DataAgents solution.

snapADDY's DataAgents automated CRM data maintenance by capturing and enriching contact information from emails and public sources. This integration delivered a high ROI, resulting in a sharp increase in new contacts, complete job titles, and updated email addresses. The sales team saved valuable time, and marketing efficiency improved dramatically, making customer data sales-ready and ensuring sustainable data hygiene for HAHN+KOLB.

HAHN + KOLB

Caroline Kuntz

Customer Manager