Case Study: SMA Solar Technology AG streamlines trade fair lead capture with snapADDY VisitReport

How SMA supports sales with an internal trade show app

SMA Solar Technology AG, a German developer and producer of photovoltaic power supply solutions, faced challenges in efficiently managing customer data and leads at high-traffic energy trade fairs. Their manual processes were time-consuming, created a significant paper waste from business cards and brochures, and hindered their goal of providing a seamless customer experience. To address this, they implemented the snapADDY VisitReport app to automate their internal organization and lead capture.

The solution from snapADDY enabled SMA's sales team to digitally scan business cards, record meeting notes, and automatically sync data with their CRM system. This eliminated manual data entry and allowed for the immediate digital delivery of requested materials to customers. The app significantly reduced paper consumption, supported the company's sustainability goals, and streamlined processes for both domestic and international events.

SMA Solar Technology AG

Mehtap Hatipoglu

SMA Solar Technology AG