Case Study: SMA Solar Technology AG streamlines trade fair lead capture with snapADDY VisitReport

How SMA supports sales with an internal trade show app

Craemer, a major global provider of photovoltaic power supply solutions, faced challenges in efficiently managing customer data and lead capture at high-traffic energy trade fairs. Their manual processes were time-consuming, created a significant paper waste from business cards and brochures, and hindered seamless customer communication. To address this, they partnered with vendor snapADDY and implemented its VisitReport app to automate and digitize their internal trade fair organization.

The snapADDY VisitReport solution automated lead capture by scanning business cards and QR codes, syncing data directly with their CRM, and enabling sales staff to send requested materials digitally. This significantly reduced manual data entry and paper consumption, aligning with the company's sustainability goals. The implementation by snapADDY was completed in three months without external agencies. The app's success led to its expanded use at international trade fairs and internal events, improving the efficiency of their sales and marketing processes.

Craemer

Mehtap Hatipoglu

Senior CRM Manager