Case Study: Niverplast boosts trade show lead management by 80% with snapADDY VisitReport

How Niverplast Accelerated Its Trade Show Lead Management by 80%

Niverplast, a global provider of packaging solutions, faced a significant challenge with its inefficient, manual trade show lead management process. Their global sales team relied on paper forms and business cards, which resulted in a time-consuming, error-prone workflow for the marketing desk and created data silos that hindered CRM adoption and performance analysis. To overcome this, they turned to snapADDY and its VisitReport service.

By implementing snapADDY's VisitReport, Niverplast digitized its lead capture with custom digital questionnaires and seamless CRM integration. This solution standardized data collection across all international teams and automated the transfer of clean, structured lead information. As a result, snapADDY helped Niverplast accelerate its lead processing time by 80%, significantly improve CRM data quality, and gain valuable insights to measure trade show ROI effectively.

Niverplast

Mitchel Damman

Sales-Marketeer