Case Study: GF captures trade show leads 50% faster with snapADDY VisitReport

How GF Uses VisitReport to Bring Trade Show Leads Into the CRM Twice as Fast

GF, a global industrial group, was facing challenges with inefficient and slow lead capture at over 150 annual trade shows. Their previous use of various tools, including web forms, Excel, and event scanners, resulted in frustrating manual processes, media disruptions, and delays in getting leads to their sales team. To solve this, they implemented the VisitReport solution from snapADDY.

snapADDY's VisitReport provided a flexible, globally-managed toolbox that integrated directly with GF's CRM systems. The solution enabled faster, more autonomous lead processing, cutting the time for leads to enter the CRM by 50%, from 3-5 days down to just 1-2 days. This was achieved through intuitive, multilingual forms, reliable offline functionality, and a licensing model adaptable to different regional preferences, ultimately improving data quality and sales team efficiency.

GF

Marina Lopes

Global Customer Experience Manager