Case Study: MP Filtri achieves structured, faster lead management with snapADDY VisitReport

Digital lead management and business process optimization with snapAddy VisitReport

MP Filtri, a leading Italian multinational in hydraulic components, faced a significant challenge with manual, paper-based lead management at numerous international trade shows. This process resulted in poor data quality, lost leads, and an inability to strategically assess the effectiveness of their event participation. To address this, they turned to snapADDY and implemented the VisitReport solution to optimize their process and improve data capture.

snapADDY provided the VisitReport platform to digitize and streamline lead capture. The solution's mobile app, offline functionality, and business card scanner enabled MP Filtri to efficiently process approximately 800 leads annually from their trade show booths. This resulted in a centralized, structured management system that saved time, significantly improved data quality, and provided valuable strategic oversight for their global marketing efforts.

MP Filtri

Davide Pozzoni

Marketing Manager