Case Study: Craemer streamlines trade show lead capture with snapADDY VisitReport

Craemer saves time on 70 trade shows a year with snapADDY

Craemer GmbH, an international family-owned company in metal forming and plastics processing, faced a significant challenge with its manual lead capture process at trade shows. The company, which attends around 70 events yearly, relied on paper forms and business cards, leading to a high workload for its marketing team, data loss, and difficulties with duplicate checks in its Microsoft Dynamics CRM. To digitalize this process, Craemer selected vendor snapADDY and implemented its VisitReport application as a pilot project.

snapADDY's VisitReport solution allowed booth staff to scan business cards and complete digital forms directly at events. The app's automatic duplicate check significantly increased CRM data quality and eliminated data loss. This streamlined process saved considerable time by removing the need for manual data entry, enabling the marketing team to focus on its core work and allowing sales to follow up on leads much faster. Craemer reported high acceptance of the app among its staff and was very satisfied with snapADDY's support.

Craemer