Case Study: Camozzi Group accelerates lead management with snapADDY VisitReport

Camozzi Group - Customer Case Study

The Camozzi Group, a leader in industrial automation with over 3,000 employees, faced significant challenges in managing leads from more than 40 annual trade shows. Their manual data entry process was prone to errors, difficult to decipher, and incredibly time-consuming, creating a major obstacle to CRM efficiency. They sought an alternative solution from vendor snapADDY to optimize this process.

snapADDY implemented its VisitReport tool, which integrated directly with the Camozzi Group's SAP CRM to automate data export and perform duplicate checks. This solution drastically reduced the lead management time from weeks to just a few days post-event and significantly improved data quality. The snapADDY tool was rapidly adopted by over 112 users, accelerating all processes and enabling the sales force to act on leads more quickly.

Camozzi Group

Michèle Noirot

Marketing Specialist