Case Study: Baumüller Group achieves faster, digital trade show lead capture with snapADDY VisitReport

Baumüller Group digitizes trade show lead capture with snapADDY at 40+ locations

Baumüller Group, a leading manufacturer of electrical drive and automation systems, faced the challenge of processing a high volume of trade show leads manually using paper forms, which was a time-consuming and inefficient process. To address this, they turned to vendor snapADDY and implemented their VisitReport product to digitalize lead capture.

snapADDY's solution enabled Baumüller's employees to capture leads digitally using smartphones and tablets at their booth, featuring excellent business card scanning and offline functionality. This eliminated the need for manual data entry and reprocessing, significantly speeding up follow-up on requests and improving service. The snapADDY implementation provided a modern, efficient process that was well-received by both employees and trade show visitors.

Baumüller Group