Case Study: Baumüller Group streamlines trade fair lead capture with snapADDY

Baumüller Group - Customer Case Study

Baumüller Group, a manufacturer of electrical drive and automation systems, faced a challenge with the time-consuming and inefficient manual processing of leads captured on paper sheets at trade shows. To modernize this process, they sought a digital solution and eventually implemented the snapADDY VisitReport app for capturing contact data and notes.

By using snapADDY's business card scanning app, Baumüller digitally captured leads at events, eliminating manual data entry and enabling immediate transfer of information to their CRM. The solution from snapADDY resulted in faster follow-up on requests, a significant reduction in manual work, and a more modern, efficient service that impressed both employees and trade fair visitors.

Baumüller Group

Leonhard Kemnitzer

Head of Marketing