Case Study: Weber Food Technology accelerates trade show lead capture with snapADDY VisitReport

Automation at Heart, Digitalization as a Mission- Transforming Sales with Salesforce and snapAddy VisitReport

Weber Food Technology, a global leader in machinery for the food processing industry, faced an inefficient and time-consuming process for capturing leads at trade shows using manual paper forms and business cards. This outdated method delayed follow-up with potential customers for days. To address this challenge, Weber partnered with vendor snapADDY to implement their VisitReport solution for digital lead management.

snapADDY's VisitReport solution provided an intuitive app for real-time lead capture using smartphones and automatic business card scanning, which synced seamlessly with Weber's Salesforce CRM. This implementation significantly reduced manual effort, improved data quality, and enabled the sales team to initiate follow-ups during the event itself. As a result, Weber gained a clear competitive advantage, with the solution now being used enthusiastically at trade shows worldwide.

Weber Food

Andreas Wege

Director Product Sales Mechatronics