Case Study: TPI Corporation boosts Grainger sales 58% with Snap36 360° product imagery

TPI Corporation Lifts Sales on Grainger By 58% With New Product Content

TPI Corporation, an industrial manufacturer, needed a better way to present its products online after buyers were purchasing the wrong items and low-quality photography was creating confusion. To solve this, TPI worked with Snap36 to improve product content with 360-degree imagery for its e-commerce listings, including on Grainger.

Snap36 implemented 360° product photography to give shoppers a more complete view of TPI’s products, helping them inspect details that static images often missed. The result was a 58% increase in sales on Grainger, along with higher buyer trust and purchase confidence and a reduced risk of product returns.

TPI Corporation

Mark Abbell

Vice President of Marketing