Case Study: Reelcraft achieves greater product visibility with Snap36 360° content

Reelcraft Adds 360° Content to Meet Customer Expectations

Reelcraft, a leading global manufacturer of hose, cord, and cable reels for industrial, commercial, and professional applications, needed a better way to present products online. Before working with Snap36, the company relied on in-house product photos that usually showed only one angle, limiting product visibility, reducing customer confidence, and making it harder for buyers to evaluate items in a B2B eCommerce setting.

Snap36 implemented 360-degree product imagery for Reelcraft, giving customers a more complete and interactive view of each reel. The solution improved product visibility, helped build trust and purchase confidence, and became a useful sales enablement tool for customer service teams by reducing confusion and directing callers to detailed product views.

Reelcraft

Ennifer Braun

Marketing Manager