Case Study: PUMA achieves faster, cost-efficient product imagery with Snap36

PUMA Builds Innovative, Cost-Efficient Studio

PUMA, the global footwear and apparel brand, was challenged by high costs and long turnaround times from outsourced product photography, along with the need to meet different image requirements for multiple retailers. To speed time to market and reduce content expenses, PUMA North America partnered with Snap36 and its automated robotic photography systems for in-house product content creation.

With Snap36 powering its Westford studio, PUMA began producing same-day images for multiple SKUs, improving sales enablement and internal efficiency while meeting strict ecommerce standards. The new setup eliminated hundreds of thousands of dollars in retailer chargebacks, reduced sample costs by moving to digital capture, and strengthened brand consistency across channels.

PUMA

Michael Cicerone

Manager of Wholesale Operations