Case Study: Klein Tools boosts sales and reduces returns with Snap36 360-degree photography

Klein Tools Makes the Most of 360 Degree Photography

Klein Tools, a family-run manufacturing company, needed to modernize its product content as customers shifted from printed catalogs to researching online, on social media, and on distributor sites. To improve the digital shopping experience, the company turned to Snap36’s 360-degree photography to create interactive product views for its online catalog and distributor channels.

Snap36 helped Klein Tools build a more efficient and consistent 360-image capture process for new products, with automated photography equipment and best-practice guidance. The results included Klein Tools becoming a leader in 360 SKU coverage on homedepot.com, an 18% decrease in return rates on homedepot.com, and a 23% increase in sales on grainger.com.

Klein Tools

Greg Palese

Vice President of Marketing