Case Study: Heritage Parts boosts customer confidence with 360° product imagery from Snap36

Heritage Parts Relies on Snap36 to Provide Its Customers 360 Product Imagery for confident Purchase Decision

Heritage Parts, a distributor of replacement parts for the food service equipment industry, needed a faster, more reliable way to create product imagery that would help customers feel confident they were ordering the correct part. As its catalog grew to tens of thousands of SKUs, its manual photo workflow became too slow and cumbersome, and customers wanted more visual detail before making a purchase. Heritage Parts chose Snap36 to improve its product content and support both e-commerce shoppers and customer service reps.

Snap36 installed its 360° product imaging solution and helped Heritage Parts shoot and upload more than 60,000 SKUs in six months, while also streamlining the company’s internal photography workflow. With Snap36, Heritage Parts eliminated many manual inefficiencies, reduced retouching time, improved angle consistency, and added richer, high-definition product views that increased purchase confidence. The new imagery also improved site search and user experience, helping drive greater website reach, visitor duration, and sales.

Heritage Parts

Bryan LiBrandi

Senior Vice President of Strategic & e-commerce