Case Study: Grainger achieves higher conversion rates with Snap36 360° imagery

Grainger Sees Conversion Rates Soar With 360° Imagery

Grainger, a major e-commerce and industrial supply company, needed a better way to support its growing online channel and help suppliers create scalable product content that would improve customer confidence and increase sales. The company turned to Snap36 for interactive 360° product imagery to address customer concerns about missing product information, limited images, and misleading visuals.

Snap36 implemented an integrated 360° imaging program for Grainger, producing interactive image sets that let buyers inspect products from every angle. The effort has scaled to over 130 suppliers and more than 20,500 products on Grainger.com, and Grainger reported a 47% lift in conversion rates when products featured 360° images versus standard product photography.

Grainger

Steve August

Senior Manager