Case Study: The Research Box delivers tailored customer satisfaction benchmarking for holiday parks with Snap Surveys

The Research Box personalizes surveys for 2,173 holiday parks with Snap Surveys

The Research Box was approached by the British Holiday & Home Parks Association to create an automated system for collecting customer satisfaction data from its over 2,000 member holiday parks. Their challenge was to develop a single survey that could be personalized for each park to enable performance benchmarking and service improvements. The Research Box partnered with Snap Surveys to develop and deliver this solution using their software and services.

Snap Surveys implemented a system that provided each park with a unique, personalized web survey link. The solution automatically generated and emailed individualized monthly reports to each park for benchmarking and featured real-time alerts for negative feedback. For The Research Box and the BH&HPA, the system provided valuable industry-wide data for trend analysis. The solution successfully launched, with over 400 parks adopting it and more than 12,500 customer responses collected to date.

The Research Box