Case Study: CJM Research (Glasgow market research consultancy) achieves automated, personalised reporting and faster client insights with Snap Surveys

CJM Research,https://www.snapsurveys.com/customers/cjm-market-research-consultancy/ - Customer Case Study

CJM Research, a Glasgow-based full-service market research consultancy, work with clients such as Edinburgh Leisure to run annual customer satisfaction, staff and mystery-visit surveys. Faced with the need to simplify and automate reporting across multiple leisure centres and business areas, CJM Research turned to Snap Surveys and its Smart Reports functionality to streamline report generation and distribution.

Using Snap Surveys, CJM set up multi-mode questionnaires and Smart Reports that automatically generate tailored, centre-level reports (including a customer journey experience score and mystery-visit scores out of 100), pre-seed staff profiling for cross-tabs, and trigger notification emails to field managers and clients. The Snap Surveys solution delivers instant, personalised reports available on demand, speeds up delivery of insights, highlights problem areas with recommendations, and enables faster issue resolution — allowing CJM Research to provide better value to clients and transform their reporting workflow.

CJM Research

Callum MacKinnon

Owner