Case Study: British Holiday & Home Parks Association achieves automated, benchmarked customer feedback and personalised monthly reporting with Snap Surveys

British Holiday & Home Parks Association - Customer Case Study

The British Holiday & Home Parks Association (BH&HPA) needed an automated, single visitor satisfaction survey that every member park could use to collect organised feedback, benchmark performance and improve customer service. BH&HPA engaged Snap Surveys (working with Hugh Inwood of The Research Box) to develop a hosted, tailored survey solution that accommodates different accommodation types and park facilities.

Snap Surveys’ software projects group built a personalised, hosted survey platform with unique links for each of the 2,000+ parks, conditional question routing, instant email alerts for unfavourable comments and automated monthly park-specific reports with benchmarks, charts and comment lists. Launched in March 2010, the system has collected more than 12,500 responses to date, can handle 100,000+ responses per year, is actively used by over 400 members, and provides BH&HPA with ongoing benchmarking and industry intelligence.

British Holiday & Home Parks Association