Case Study: Wiley improves website conversions and user experience with Snap Agency

Wiley launches new website in weeks with Snap Agency

Wiley connected with Snap Agency to update its digital marketing strategies and website design. The challenge was to better understand user demographics and personas to align with business goals while implementing best practices to maintain website conversions and support new brand positioning.

Snap Agency implemented a two-phase workshop solution, beginning with a discovery phase to craft detailed user personas and provide conversion best practices. Using these personas, Snap Agency's team created data-driven, interactive wireframes for the new site. After development by Wiley's internal team, the launched website generated impressive returns, positioning Wiley to support more educators and institutions globally.

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