Case Study: DC Group lowers cost per lead with Snap Agency PPC optimization

DC Group cuts cost per conversion to $130 with Snap Agency

DC Group, a professional services firm, faced the challenge of extremely high lead acquisition costs, averaging over $400 per lead through AdWords. They partnered with Snap Agency to make their advertising more relevant and cost-effective. The challenge also included a need to diversify from a sole focus on PPC into other channels like display and programmatic advertising to drive brand awareness.

Snap Agency completely rebuilt the PPC campaigns from scratch, creating tighter, service-focused campaigns with ad copy written in cooperation with the client. The solution implemented by Snap Agency resulted in conversions increasing by over four times and the cost per conversion decreasing dramatically to roughly $130. This efficient approach allowed for sustainable growth, and Snap Agency continues to test secondary channels to drive further brand awareness for DC Group.

DC Group