Case Study: Charnstrom achieves lower PPC costs and higher ROI with Snap Agency

Charnstrom cuts PPC costs and boosts ROI with Snap Agency

The customer Charnstrom, a well-known provider of mailroom solutions, partnered with Snap Agency to address challenges in their paid digital advertising. Their primary goals were to reduce the cost per conversion for branded PPC traffic and to find effective ways to allocate ad spend beyond their own brand terms, as they were engaged in costly bidding wars for their products.

Snap Agency implemented a strategic solution, beginning by optimizing bid strategies for brand terms to drastically lower costs without losing revenue. This freed up budget for extensive testing, where they continuously added and refined keywords in AdWords, deployed remarketing campaigns, and utilized custom display ads. The results were significant, with Snap Agency helping Charnstrom decrease cost per conversion and substantially increase the return on investment from their paid digital ads, opening new opportunities for efficient ad spend.

Charnstrom