Case Study: SAO Delivers a Memorable Virtual Annual Convention with SnackMagic

SAO Annual Convention-providing A Memorable Virtual Experience In A Crunch For Time

SAO, the Southern Association of Orthodontists, needed to quickly reimagine its annual convention as a virtual event when COVID-19 forced a last-minute change from an in-person meeting. With over 1,000 attendees and limited time to plan, the organization needed a simple way to engage virtual participants and provide a meaningful registration incentive. SnackMagic provided a customizable snack box gifting solution for the event.

SnackMagic made it easy for SAO to send personalized snack boxes to attendees, with options to filter by dietary preferences and add custom branding via a box sticker. The solution helped fuel participants through two days of virtual sessions, sparked conversation during online social events, and added sponsor value. SnackMagic’s setup took only 2–3 minutes, and SAO said the program delivered high value with very little effort, making the virtual convention a success.

SAO

Heather Hunt

Executive Director