Case Study: PartyLite streamlines customer email delivery with SMTP2GO

PartyLite uses SMTP2GO to Send All Customer Emails

PartyLite, the global number one party plan company for candles, candle accessories, and home fragrance, needed a simpler way to handle customer and consultant emails as it modernized its systems. After moving from an internal SMTP setup to Office 365, the company turned to SMTP2GO to reduce the burden on its shrinking IT resources and improve email reliability for transactional messages, billing notices, shipment updates, and consultant “e-vites.”

SMTP2GO provided PartyLite with an external SMTP service that made sending and tracking emails much easier through a simple dashboard and delivery reports. The vendor’s daily activity reporting, stronger error handling, and responsive support helped PartyLite quickly diagnose delivery issues, and the company reported that SMTP2GO “saves the day” when other systems get bogged down and stop sending email.

PartyLite

Jeremiah Jones-Goldstein

Manager of Business Operations Systems