Case Study: Morgan Stanley boosts customer engagement with SMSGlobal 2-way SMS

Morgan Stanley boosts SMS engagement with SMSGlobal’s 98% open rate

Morgan Stanley, a leading global financial services firm, identified the critical need to elevate customer engagement through mobile channels. To address this, they partnered with SMSGlobal to explore and implement two-way SMS solutions, leveraging its powerful SMS gateway and API services to facilitate direct and effective communication.

SMSGlobal provided a comprehensive two-way SMS platform that enabled interactive communication for various use cases, including appointment reminders, staff rostering, payment collections, and customer feedback. The implementation allowed for immediate customer responses, streamlined operations, and automated messaging. This solution delivered significant results, with one cited trial showing SMS reminders increased credit card repayments by approximately 28 percent, demonstrating a substantial and measurable impact on customer action and cash flow for SMSGlobal's clients.

Morgan Stanley