Case Study: Marketo Engage achieves effortless SMS campaign automation with SMSGlobal

Marketo Engage reaches 82% SMS open rates with SMSGlobal

The customer, Marketo Engage, a marketing automation platform part of the Adobe Experience Cloud, needed to enhance its communication workflows and better leverage its software to foster customer relationships. To address this, they utilized an integration from the vendor SMSGlobal, specifically SMSGlobal’s HTTP API and Marketo integration.

The solution implemented by SMSGlobal allowed Marketo Engage users to send automated, workflow-based SMS messages directly from the Marketo platform using Webhooks. This enabled the sending of timely, personalized messages like offers, alerts, and reminders, which improved customer engagement. SMSGlobal’s solution provided robust reporting, cost-effective messaging, and seamless integration, ultimately helping businesses using Marketo to automate processes and communicate more effectively via a channel with high open rates.

Marketo Engage