Case Study: Adobe Campaign boosts SMS engagement with SMSGlobal

Adobe Campaign boosts SMS delivery to 200 messages per second with SMSGlobal

Adobe Campaign, a marketing automation platform, faced the challenge of underperforming communication channels like email and social media. To enhance its multi-channel strategies and directly engage customers on a more intimate and effective channel, it sought to integrate robust SMS functionality. This led to a partnership with vendor SMSGlobal to utilize their SMPP API service for reliable text messaging.

SMSGlobal implemented its SMPP API to seamlessly add high-volume SMS capabilities to the Adobe Campaign platform. The solution enabled automated workflows, two-way conversational messaging, and the sending of up to 200 messages per second. The results included significantly higher engagement, with SMS open rates of 98% compared to email's 22%, and the ability to cater to the 70% of consumers who prefer SMS for business communication.

Adobe Campaign