Case Study: Medical recruitment agency Wavelength achieves faster time-to-hire and quicker candidate responses with SMS‑Magic

Wavelength Speeds Time to Hire with Messaging

Wavelength, an award‑winning medical recruitment agency that makes over 4,000 permanent and locum placements a year with 42 recruiters, needed a fast, cost‑effective way to reach locum candidates who don’t check email regularly. Time-to-hire was critical, so Wavelength’s Salesforce partner PeopleCloud recommended the messaging platform SMS-Magic; after a demo and trial they selected SMS-Magic to handle high‑volume, targeted text alerts.

Using SMS-Magic integrated with Salesforce, Wavelength sends segmented job alerts, one‑to‑one messages, bulk blasts (100–300 candidates), interview notifications and timesheet reminders—each recruiter using their own number and updating candidate contact preferences. The result: about 50% of locum candidates opt into SMS, much quicker candidate replies, increased recruiter efficiency and reduced time‑to‑hire, enabling faster placements and better candidate and client satisfaction.

Wavelength

Terri Harrison

Para Manager