Case Study: Parkbench achieves 2X connection rate and 25–30% more closed deals with SMS‑Magic

Parkbench Gets 2X the Connection Rate with Messaging

Parkbench is a Canadian technology company that builds and maintains 10,000 hyper-local neighborhood websites for real estate agents, but its sales team struggled to reach busy agents by phone and was losing visibility when reps used personal phones to text. Looking for a Salesforce-integrated messaging solution, Parkbench selected SMS-Magic’s messaging platform (including its conversation view and mobile app) from the AppExchange to centralize conversations and customer data inside Salesforce.

SMS-Magic enabled Parkbench to text leads, set appointments, send automated reminders and MMS videos, and continue post-sale support—all tracked in Salesforce. The impact was measurable: Parkbench doubled its connection rate, 60–70% of previously unreachable leads reply to texts so conversations start 2–3× faster, demo no-shows fell (15–20% more attend and another 15–20% reschedule), closed deals increased 25–30%, and rep efficiency rose roughly 25–30%.

Parkbench

Kunaal Chopra

Business Manager