Case Study: Oral Roberts University reduces event no-shows by 90% and boosts enrollment engagement with SMS-Magic

Oral Roberts University Increases Response Rates with Messaging

Oral Roberts University (ORU), a private Christian university in Tulsa with about 4,000 students, faced falling response rates to phone outreach and needed a customizable, CRM‑integrated texting solution. After piloting options, ORU selected SMS‑Magic’s messaging platform for Salesforce (including tools like Converse Desktop) to provide an easy, cost‑effective way to reach students and parents across the admissions funnel.

SMS‑Magic was implemented to run segmented campaigns, 1:1 conversations, appointment reminders, MMS outreach and three dedicated texting lines, all tied to Salesforce so counselors can pick up conversations seamlessly. The results were measurable: a 15% increase in response rates for scheduling calls, a 4% lift in completed admission forms, a 90% reduction in event no‑shows, and an MMS campaign that generated 15 additional deposits within ten minutes (75 replies in 15 minutes), while improving counselor productivity and student accessibility.

Oral Roberts University

Alison Vujnovic

Director of Enrollment