Case Study: Ochre Recruitment fills critical medical positions faster with SMS-Magic

Ochre Recruitment fills critical medical roles in 48 hours with SMS-Magic

Ochre Recruitment, a medical recruitment agency, faced the urgent challenge of rapidly filling critical hospital positions across Australia and New Zealand during the COVID-19 pandemic. Frequent border changes and last-minute cancellations required them to quickly locate and engage available physicians. To meet this need, they implemented the SMS-Magic messaging platform integrated with their CRM.

Using SMS-Magic, Ochre's recruiters sent bulk SMS messages to targeted candidates, enabling efficient one-on-one conversations that drastically accelerated the recruitment cycle. This solution from SMS-Magic yielded significant results, including the sending of over 2,750 messages in six months and achieving a 19% response rate. This allowed them to fill vital positions within 48 hours, maintaining hospital staffing levels and providing a key competitive advantage.

Ochre Recruitment