Case Study: LifeMoves achieves better client engagement and housing stability with SMS-Magic

LifeMoves Uses Messaging to Connect with Clients to Improve Communication, Engagement and Success Outcomes

LifeMoves, the largest nonprofit serving the homeless in Silicon Valley with 17 shelters and roughly 10,000 people served annually, needed a systematic way to stay in touch after clients left their programs to verify stable housing and provide ongoing support. After research showed most clients had cell phones but not smartphones, LifeMoves selected SMS-Magic for its Salesforce-integrated messaging platform to reach the broadest number of clients via text.

Using SMS-Magic, LifeMoves launched the Connect program with automated appointment reminders, chore/task confirmations, bi-monthly eight-question surveys, informational messages, and crisis‑keyword detection that notifies case managers and sends immediate guidance to clients. The program yields a 59% survey response rate, has 250 clients in the Connect program (67 receiving post-program texts), improved appointment adherence and engagement, and enabled earlier intervention for high‑risk clients — increasing the depth and quality of client communications, per LifeMoves leadership.

LifeMoves

Craig Garber

Chief Financial Officer