Case Study: I Want to Study in Australia achieves 35% increase in conversions with SMS-Magic

How the leading Australian Enrollment Broker I Want to Study in Australia used Messaging to Increase Conversions by 35%

I Want to Study in Australia, a leading Australian enrollment broker, struggled with a standalone messaging app that wasn’t integrated with their CRM, lacked message history on lead records, had a complex UI, and saw low response rates to emails and calls. To address these gaps they partnered with SMS-Magic to bring messaging into their Zoho CRM and modernize outreach.

SMS-Magic integrated with their Zoho CRM to trigger automated welcome messages, enable two‑way conversations, log all communication against records, prioritize callbacks, and send internal reports. As a result, SMS-Magic helped streamline communication, boost sales conversations by about 35%, and drive as much as a 45% increase in sales/incoming traffic, while improving operational efficiency and productivity.