Case Study: GIVE Volunteers achieves a 30% increase in conversions with SMS-Magic

How GIVE Volunteers used SMS-Magic to increase their conversions by 30%

GIVE Volunteers, a Seattle-based travel organization that places volunteers on time‑sensitive sustainable development projects, struggled to move roughly 12,000 leads into just 1,000 volunteer seats because emails and calls went unanswered and the sales pipeline stalled. To address this, they engaged SMS-Magic and implemented SMS-Magic’s messaging platform and consulting services to design targeted, industry‑specific automated messaging conversations and workflows.

SMS-Magic deployed automated messaging workflows, audience targeting, and Health Reports to optimize GIVE’s lead database and follow up on bad email addresses, enabling faster qualification and follow‑up. As a result, GIVE saw a 30% increase in conversions, a 75% reduction in bounced emails, 60% of previously unresponsive leads replying within 1–2 hours, about 60 productive hours saved per month, and accelerated time‑to‑revenue thanks to SMS-Magic’s solution.

GIVE Volunteers

Katence Olson

Co-Founder & COO