Case Study: HeyTutor boosts response rates with SMS-Magic contextual messaging

HeyTutor boosts response rate 56% with SMS-Magic

HeyTutor, an online tutoring platform based in Los Angeles, faced a challenge connecting with busy parents who needed one-on-one tutoring for their children during school closures caused by the COVID-19 pandemic. They needed a fast, two-way communication channel to quickly answer queries and meet the growing market demand. To address this, they turned to the vendor SMS-Magic for a solution.

SMS-Magic implemented its contextual messaging service for HeyTutor. This solution transformed their communication, resulting in the sending of over 137,000 messages in one year. The most significant measurable impact was a 56% increase in response rates compared to their previous email outreach efforts.

HeyTutor