Case Study: College Possible achieves higher enrollment and 87% student engagement with SMS-Magic

College Possible Increases Enrollment Rates with Messaging

College Possible is a national non-profit that helps low‑income students get to and through college but faced high summer "melt" and limited staff capacity to support seniors between high school and college. Coaches were using personal numbers and a costly, non‑integrated Signal Vine service, so the organization needed a centrally managed, Salesforce‑integrated messaging platform—SMS‑Magic (including its Converse Desktop) was chosen to meet those needs.

SMS‑Magic integrated text and MMS messaging directly into College Possible’s Salesforce org, providing a shared inbox view, segmented bulk messaging, two‑way conversations, and manager visibility into coach interactions. The solution increased outreach capacity (200 coaches reach 30,000 students), produced an 87% engagement rate with seniors over summer for four years, reduced platform switching, and improved tracking, follow‑up and program oversight.

College Possible

Nankya Senungi

Manager of Salesforce Integration