Case Study: Express Property Solutions cuts marketing spend and boosts sales performance with smrtPhone

Express Property Solutions cuts marketing spend by 57.24% with smrtPhone

Express Property Solutions, a Chicago-area real estate investment firm, needed to gain data-driven insights into their marketing performance and overall operations. Their COO, Melissa Johnson, turned to the smrtPhone business phone system, which integrates with their Salesforce CRM, to move beyond guesswork and understand exactly what was and wasn't working.

By implementing smrtPhone, the company gained comprehensive call tracking and reporting. This allowed them to identify and cut an underperforming marketing channel, reducing spend by 57.24%. The data also informed staffing decisions, leading to a 28% increase in appointments set. Furthermore, using smrtPhone's call recordings for training helped increase offers made by their sales team by 46%. The solution from smrtPhone provided the definitive data needed to make impactful, cost-saving operational decisions.

Express Property Solutions