Case Study: Blood Monkey triples Amazon sales with Simpson Mahoney Parrock

Blood Monkey triples sales in a week with Simpson Mahoney Parrock

The customer, Blood Monkey, faced the challenge of launching a new gin on the highly competitive Amazon platform. Vendor Simpson Mahoney Parrock (SMP) was engaged to help the brand achieve standout and drive discovery among shoppers using commerce marketing services.

SMP implemented a solution using strong brand assets and a bold, playful tone of voice to craft an entertaining and educational Amazon page. They improved SEO by weaving key search terms into the narrative and created a social campaign on Instagram to drive traffic. This strategy, executed by Simpson Mahoney Parrock, resulted in a week-on-week revenue increase, tripled sales in the Black Friday week, and helped Blood Monkey achieve a top 5 status in its category within two months of launch.

Blood Monkey