Case Study: Topper’s Pizza increases in-app revenue by 400% with Smooth Commerce

How Topper’s Pizza increased their in-app revenue by 400% with a single push notification

Topper’s Pizza, a Canadian pizza franchise, sought to drive customer engagement and increase app usage for National Pizza Day. Their challenge was to create a compelling promotion that would reward their most loyal app users and drive traffic to their locations. They partnered with their app provider, Smooth Commerce, to implement and execute this initiative.

Using the Smooth Commerce platform, Topper’s sent a single push notification to its app users offering an exclusive, unlimited-use promotion for a $5 pizza. This was supplemented with email and social media promotion. The campaign was a massive success, generating $50,000 in sales through the app in a single day and increasing their average daily sales rate by 5x (400%). Smooth Commerce's solution also drove a 9x increase in daily app registrations, with 1,300 new signups.

Topper’s Pizza

Nicole Brenne

Digital Marketing Specialist