Case Study: Fresh elevates branded mobile ordering and loyalty with Smooth Commerce

How Fresh’s mobile app and web ordering gives their customers a complete brand experience

Fresh, a Toronto-based restaurant group, was reliant on third-party ordering services that failed to reflect its strong brand identity and lacked a direct connection to its customers. To build more loyalty, the company engaged vendor Smooth Commerce to develop a branded mobile app and web ordering solution to translate its restaurant experience into the digital space.

Smooth Commerce worked closely with Fresh to implement a tailored ordering platform on its system. The solution incorporated Fresh's distinct style guide, branded assets, and high-quality photography to create a seamless digital experience that mirrored its in-restaurant brand. The result was a highly praised app that customers described as easy to use, beautifully designed, and a seamless extension of the amazing Fresh experience, successfully launching in mid-2020.

Fresh

Jenny Ha

Marketing Manager