Case Study: David Lloyd Dartford boosts social engagement and membership leads with Smoking Chili Media

David Lloyd Dartford grows Facebook following 866% with Smoking Chili Media

The customer, David Lloyd Dartford, faced the challenge of increasing its social media following and engagement to foster a greater sense of community among its members, while also improving open rates for its email marketing campaigns. Smoking Chili Media was engaged to manage its Facebook Ads, Twitter, and email marketing efforts to meet these goals.

Smoking Chili Media implemented a solution involving targeted Facebook advertising to both existing members and a new local audience, along with daily content curation for social media and a segmented email campaign. The results were substantial, with the vendor achieving an 866% growth in Facebook followers and a 769% growth on Twitter, while also generating new member prospects at a cost of just 33p each. Engagement rates increased by 114% on Facebook and 312% on Twitter, and email open rates grew by 540%, making the campaign a major success for the client.

David Lloyd Dartford