Case Study: Martinez Law Firm achieves record revenue growth and streamlined practice management with Smokeball

Smokeball provides project & practice management for a Florida real estate firm now making more revenue than they ever thought possible

Martinez Law Firm, a seven-person Florida real estate practice led by Cristen Martinez, faced growing pains as caseloads and staff expanded: case work was tracked in Excel, leadership lacked visibility into team work, and delivering consistent client care became difficult. They chose Smokeball’s project and practice management platform—with Outlook integration, automation and workflows—to centralize matters and improve operational control.

Smokeball implemented document automation, workflows and firm Insights/reporting so emails, templates and checklists are saved to the right matters and tasks are visible across the team. The result: document preparation time cut by more than 50%, repeated monthly revenue records even with one fewer attorney, significant time savings, better staff training and stronger client service thanks to the visibility Smokeball provides.

Martinez Law Firm

Stephanie Gibson

Chief Operating Officer