Case Study: Ziegler Diamond Law Firm boosts speed-to-lead and conversions with Smith.ai Outreach Campaigns

Ziegler Diamond Law Firm boosts conversions 52% with Smith.ai

Ziegler Diamond Law Firm, a personal injury law firm, faced the challenge of needing to quickly follow up with online leads to improve conversions but lacked the internal time and resources to do so. They turned to the vendor Smith.ai and implemented its Outreach Campaigns service to automate their sales outreach.

Smith.ai's solution involved having its sales-trained agents place outbound calls to new web leads within minutes of form submission. This dramatically improved the firm's speed-to-lead and engagement. The campaign was highly successful, generating 324 leads in one month with a 52% conversion rate, resulting in 42 new clients. The volume of new business was so great that the firm had to hire a new internal employee to handle the increased workload, demonstrating major growth directly attributable to Smith.ai.

Ziegler Diamond Law Firm