Case Study: MyPerfectColor improves overflow call response with Smith.ai

MyPerfectColor - Customer Case Study

MyPerfectColor, a commercial paint retailer based in Springfield, New Jersey, needed a better way to respond quickly to new and existing customers when call volume spiked during busy hours. The company wanted to improve speed to lead and provide reliable phone support without adding more in-house staff, so it turned to Smith.ai for virtual receptionist and overflow answering support.

Smith.ai now handles MyPerfectColor’s overflow and after-hours calls 24/7, collecting customer details, taking messages, escalating urgent issues, and sending instant email summaries into the support queue. The result is better customer coverage during and after business hours, faster follow-up, and more efficient internal service operations at a fraction of the cost of a full-time employee.

MyPerfectColor

Jason Shaw

MyPerfectColor